This immersive workshop covers the latest AI-driven SEO strategies to futureproof your marketing, including boosting brand visibility across the leading AI platforms, such as Google AI Overviews, AI Mode, Perplexity, and ChatGPT. From AI tools for content strategies to the latest AI trends impacting the search landscape, marketing leaders will identify key opportunities and leave with an actionable playbook to champion AI transformation at their organizations.

After this Masterclass, you’ll be able to: 

• Learn the latest AI trends redefining SEO strategy for 2025 and beyond.
• Master the core principles of Generative Engine Optimization (GEO) to increase traffic from LLMs and brand visibility in generative AI.
• Upgrade your SEO toolbox to track AI clicks and brand mentions.
• Discover practical ways to integrate SEO workflows into AI tools like ChatGPT, Copilot and Gemini to accelerate your strategy.
• Futureproof your SEO success by adapting to an AI-driven search landscape and positioning your brand ahead of the evolving algorithm (and the competition).